There seems to be an attitude that podcasts are not valuable in online marketing. There could be a misperception that podcasting is only for radio. But for marketers, podcasting is similar to a radio show because you can record it and put it online for people to listen to. Anything?s possible, and it is possible to charge listeners for the privilege of hearing your podcast. Or of course most people offer them for free. The objective is to create an audience in your market, and then you can market to them. Keep reading to learn how to make your own podcast (or to make the one you have better).
It is important that you plan out your podcast before you start recording. You do not have to script every second. Sure that can help you ensure that you stick to your chosen time frame and it allows you to polish your material ahead of time but it is not absolutely required.
One thing you can do is divide the total amount of time by the topics you want to cover. Of course there is nothing wrong with stream of consciousness discussion if you can do that well. But you?ll find your results may be improved by staying on your topic of discussion. Also keep in mind that it?s important to work within a reasonable amount of time.
Also, before you publish your podcast, you?ll want to optimize it. Did you know you can perform SEO for them so they can be ranked in the search engines? Just like so many other things, you can use tags for any podcast links as well as the actual page where your podcast is hosted. Don?t forget that you can optimize, or SEO, your Show and Liner notes. Naturally you will want to optimize your podcast headline. If you do these measures, you can have the chance of getting search engine traffic. If you do these things you stand the chance of getting more traffic and more exposure.
Content that will be relevant in the future will always have a good purpose, but you can still talk about current affairs at times. Evergreen content is the recommended way to go if you can do that in your market. Some markets make it easier to do that than others, though. Just do some research in your market, and then try to find topics that have been important for a long time. When you are talking about recent developments it is a good idea to include a date stamp in your podcast. Doing that will just help prevent any confusion. The idea, however, is to make your podcast worth listening to no matter when the listener comes across you.
Podcasting isn?t as popular as video, for example, but it can be just as powerful when done right. Also, you can charge people for access to your content, or do what most do and give it away for free.
But no matter what you can achieve impressive results with this audio medium. It?s all about relationship marketing, and you need to establish a degree of trust with your listeners just like any other method. It is a win-win situation.
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Source: http://artikelplaatsen.com/computers-en-internet/how-to-grow-your-business-with-podcasts-3
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